Get ready with your tub of favourite popcorn as ‘Hollywood Hungama’ is back! With a view to bringing Hollywood closer to the people of Bengal, Sony AATH is all set to present exclusive big-ticket Hollywood Blockbusters in Bangla. Taking the property a notch higher this year, the channel has doubled its movie line-up with a good mix of Hollywood titles across superhero, creature-feature, and action-adventure genres. ‘Hollywood Hungama’ goes live on 21st August and airs every Saturday and Sunday at 5:30 PM.
Adding a dose of thrill, excitement, and adrenaline, ‘Hollywood Hungama’ will air over 23 blockbuster titles over a period of 6 months. With a fine mix of superhero movies such as Justice League, Spiderman, Superman, Wonder woman; creature-feature titles such as Venom, Godzilla, and King Kong, and action-adventure movies like Men In Black, Jumanji, etc., Hollywood Hungama ensures there is something in store for everyone. The property further strengthens Sony AATH’s brand promise of driving engagement across all age groups creating a wholesome family entertainment experience.
Sony AATH has rolled out an extensive marketing campaign to promote the property with a mix of on-air, print, out of home (OOH), and digital promotions.
Comments:
Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks’.
“Sony AATH has always focused on offering differentiated content that provides wholesome family entertainment to our Bengali households. After ‘Hollywood Hungama’ in Bangla’s resounding success last year, we have now decided to bring it back with bigger blockbuster titles. We hope our viewers continue to enjoy this fare once again.”
Sony AATH (Bengali: সনি আট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect the culture of Bengal and bring families together for wholesome entertainment.
Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as Crime Patrol, Adaalat, AAHAT, Gopal Bhar, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but also the most entertaining animation programs produced in Bengali.
For more information, log onto https://www.aath.in/
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks):
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 27th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India. For more information, log onto www.sonypicturesnetworks.com
