- Roca Bathroom Products Pvt Ltd is recognized as ET Best Brands in Building Materials and Fittings Industry 2021
- Parryware’s ‘LOOve Filter Campaign’ wins Silver in the 3rd Edition of ET Spott Awards 2021 for social media engagement
New Delhi, 17 August 2021: Roca Bathroom Products Pvt Ltd, India’s leading manufacturer of bathroom products and a pioneer in premium bathroom solutions, recently bagged two prestigious awards for Roca and Parryware during the 1st edition of Best Brands in Building Materials and Fittings Industry 2021 and 3rd edition of ET Spott Awards 2021 respectively by The Economic Times Group. For its creative Valentine’s Day campaign “LOOve Filter Campaign,” Parryware received a Silver award in the category of “Small Budget Campaign on Digital/Social Media Platforms,” which not only outperformed all of the huge competition but also set a new benchmark for future editions.
With an aim to engage with consumers and roping them in for some couple-centric, light-hearted fun revealing their bathroom secrets, Parryware kicked off its campaign ‘LOOve Filter Campaign’ on Valentine’s Day this year. Conceptualized by Dentsu Impact, the campaign in its shortest span achieved more than 3.1 million reach and a million participation.
Commenting on the win, Mr. KE Ranganathan, Managing Director, Roca Parryware said, “Roca is a leading brand in the sanitaryware industry, and we are doing everything we can to meet our consumers’ ever-changing needs. We are overjoyed and grateful to have received the ‘Best Brands in Building Materials and Fittings Industry’ award for Roca, as well as the ET Spott award for Parryware’s ‘LOOve Filter Campaign. These two awards reinforce the fact that Roca Parryware has always been at the forefront of providing innovative solutions to all bathroom worries and making it a room of experience for all. This honour will undoubtedly motivate us to work harder and do better in the future.”
The Economic Times Best Brands is a research-based initiative that endeavors to highlight brands that have gained customers’ confidence, maintained their positions over a period and sailed successfully through dynamic market challenges. ET Spott Awards honours brilliance in video and audio streaming and recognizes the efforts and achievements of the creators, platforms, and marketers behind it. It seeks content that is fresh, campaigns that are engaging and ideas that are innovative.
About Roca India
“Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visit www.roca.in”
About Parryware
Parryware, India’s leading manufacturer of sanitaryware products is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion euros Spanish giant and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.
Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India. Parryware products are manufactured in eight factories across India and are present through a strong distribution network of 7800+ dealers and retailers in the Indian market. For more information – www.parryware.in
