‘A single photograph can stir a million emotions’
National Geographic in India teams up with Karan Johar to launch ‘Your Lens’, encouraging photo-enthusiasts to share their best photographs
Photo-Aficionados from across the country get an opportunity to be associated with the iconic brand and get featured across National Geographic platforms in India – television, social media and a specially curated website – www.nationalgeographicyourlens.in
India, 1st September 2021: National Geographic, known for its groundbreaking and iconic imagery, is now celebrating the incredible art of photography with the launch of its brand-new property titled – Your Lens. Bringing onboard the Indian film director and television personality – Karan Johar, the brand is providing a platform for its fans; encouraging them to share their best pictures and get featured across National Geographic platforms– television channel, social media and a specially curated website – www.nationalgeographicyourlens.in in India.
Every image has the power to take you through a journey of emotions – to move you, inspire you and touch your heart. Recognizing and acknowledging the integral role that emotions play while capturing an image, National Geographic is bringing alive Your Lens with the concept of – What Moved You Today. With this, the brand is inspiring fans to share their story of what moved them while capturing a picture through their cameras. Some captures have been known to uplift and nourish one’s soul while some images have the ability to just move you to tears and National Geographic is celebrating all these emotions and images through Your Lens.
The entries will be assessed by established National Geographic explorers, also some of the most renowned photographers in the country like Prasenjeet Yadav, Deepti Asthana and Poulomi Basu, who will select the images that will be showcased, starting October 2021. Spread across various themes such as breathtaking landscapes, majestic wildlife, thrilling adventures, vibrant festivals, people and portraits and many more, the best images will be featured across the National Geographic television channel in India, social media platforms which today have a following 10.8 Mn followers in India and a visually stunning website – www.nationalgeographicyourlens.in – which has been particularly created and designed for Your Lens.
“National Geographic has always held a very distinctive and revered position in photography. Our iconic photographs and ground breaking imagery have been inspiring our audiences for decades; offering fresh new perspectives and revealing the world in unique and wonder-filled ways. Over the years, our fans have often included us by tagging us in their stories and their beautiful captures. With Your Lens, we are strengthening this relationship by giving them a dedicated and a larger platform to celebrate their passion and be a part of our brand that they love and admire. And we are excited to join hands with Karan Johar, a filmmaker who understands the power of emotions, to encourage everyone with a camera to continue sharing their stories with us,” said Kevin Vaz, President & Head – Infotainment, Kids & Regional Entertainment Channels, Star & Disney India
“National Geographic as a brand is truly iconic and I have always admired the outstanding and striking visuals they share with the world, inspiring millions of people. This association, is so special to me, since it is an extension of the passion I have for the camera and who I am as a person. As a film-maker myself, I believe that an image has the power to move your soul and express so many emotions. The premise of Your Lens is extremely exciting as it gives an opportunity for everyone to showcase their creativity and get featured on a prolific platform like National Geographic. I urge all the photo aficionados to grab their cameras and seize this opportunity,” said Karan Johar.
To participate,
- Visit the microsite – www.nationalgeographicyourlens.in
- Enter basic details such as name, email address, year of birth, city and country
- Once done, participants will be asked to choose from various themes such as Stunning Aquatic Life, Gorgeous Flora, Spectacular Aerial Views, and Majestic Wildlife etc. Participants can select multiple themes to submit one picture
- Close their nomination by adding tags and sharing the inspirational story and emotions behind the shot
- Participants can share upto to five pictures or videos
- Selected images will be featured on National Geographic television channel in India, National Geographic social media platforms in India and the website – www.nationalgeographicyourlens.in
*Your Lens will be governed by the Terms and Conditions specified on the website- www.nationalgeographicyourlens.in.
About National Geographic Partners
National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivalled portfolio of media assets. NGP returns 27% of the proceeds to the non-profit National Geographic Society to fund work in the areas of science, exploration, conservation and education. In India, National Geographic Channel and Nat Geo Wild are available across six languages and have a wide-ranging mix of international shows which are made local relevant and shows that are developed and created locally
