Sprite, the iconic lemon & lime beverage, goes live with it’s legendary ‘Thand Rakh’ campaign with a fresh spin. The all-new films showcase Sharvari and Varun Tej making their debut, while the ever-chill Vedang Raina and Dev Adhikari return, bringing their effortless cool back to the summer. No matter what challenges life throws your way, Sprite’s crisp, fizzy magic serves as a simple reminder to sip, relax, and take it easy.
This campaign puts a unique spin on every day, high-temp situations that happen on the go, capturing the essence of how today’s youth tackle these challenges with wit, humor, and a refreshing bottle of Sprite. It perfectly embodies the spirit of staying cool and refreshed in a fast-paced world.
Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and South-West Asia, shared, “For decades, Sprite has been the go-to youth brand, known for its edgy and authentic communication. This summer, the iconic ‘Thand Rakh’ campaign brings to life how Sprite is a perfectly refreshing ally for teens, always on the go. Launching with a 360 approach – the campaign features all-new films with India’s most loved teen icons. We’re excited to bring this chill philosophy to life and provide the refreshment our young audiences crave.”
In line with this partnership, Sharvari added, “Sprite has always had its finger on the pulse of youth culture. The ‘Thand Rakh’ campaign is no different; it’s witty, fun, and reminds all of us to take it easy and go with the flow. It’s the perfect blend of humor and chill vibes, promising to be exactly what we need when life gives you lemons!”
Varun Tej Adds, “Sprite’s ‘Thand Rakh’ is the ultimate life hack—keep it cool, keep it fun, and let nothing faze you. I love how this campaign brings humor into everyday moments, making sure that no matter what, you always have a sip of chill to fall back on.”
Talking about his association, Vedang Raina said, “It’s always a pleasure to be associated with Sprite. ‘Thand Rakh’ is something that I personally relate to because finding your chill in life’s situations is the key to joy. This campaign is sure to match the vibe of audiences who are looking for that one moment of refreshment.”
Dev Adhikari shared, “The ‘Thand Rakh’ vibe is something we all need—whether you’re stuck in a situation or just dealing with everyday chaos. Working with Sprite on this campaign was the right kind of chill, and I can’t wait for everyone to see the fun we had bringing this to life.”
The 360-degree campaign will be amplified across television, and digital touchpoints, bringing Sprite’s zesty punch and playful vibe to the audiences, ensuring that whatever life brings—Thand Rakh, sip Sprite, and stay effortlessly cool!
Sukesh Nayak, Chief Creative Officer, Ogilvy, remarked ‘With this Sprite ‘Thand Rakh’ campaign we really wanted to bring back the Sprite persona in a way that was refreshing, while staying true to the cool, witty, effortless world of Sprite. We chose on-the-go and outdoor summer moments when things are at their most heated to show people how to keep their ‘thand’ and enjoy the Sprite side of life.’
In the quintessential Sprite fashion, this summer – “Sprite Gatak, Thand Rakh”
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About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
